The Normal Brand is the brainchild of the Sansone brothers—Jimmy, Lan, and Conrad—who hail from St. Louis, Missouri. In 2015, Jimmy, disillusioned with his finance career, crafted a shirt that was comfortable, durable, and versatile. This creation led him to leave his job and, with the help of his brothers, launch The Normal Brand from their parents’ basement.
Here’s a quick video of the Sansone brothers interviewed on a local television station. They’re pretty cool dudes.
Since its humble beginnings, The Normal Brand has grown significantly. The company now operates 11 stores in cities like Nashville and Indianapolis and has partnerships with retailers such as Nordstrom and Von Maur. Yet despite this expansion, the Sansone brothers have maintained full ownership, choosing not to seek outside funding.
The brand’s success can be attributed to its authentic Midwestern roots and the brothers’ commitment to quality. Their proprietary ultra-soft fabric, Puremeso, and a strong family presence in marketing have resonated with customers nationwide. This approach has led to a 40% annual revenue growth since the company’s inception.
So, is The Normal Brand Legit?
Yes. The Normal Brand is a solid choice if you’re after that ‘effortlessly put-together’ look without feeling like you tried too hard. This isn’t some big corporate brand throwing out generic products—The Normal Brand was started by a family who wanted clothing that felt as authentic as their Midwest roots.
You get pieces that blend comfort with the kind of style that feels natural, not forced. Personally, I think of it as a brand that understands the everyday hustle while keeping things grounded. They use quality fabrics like wool, cotton, and more that can handle regular wear, giving you pieces that can slide into both casual days and laid-back office vibes without a hitch.
So yeah, if you’re asking if it’s legit, I’d say it’s as real as it gets.
Our Top Picks: The Normal Brand Clothing
Normal Brand Reviews show fans loving their comfortable and durable clothing, with styles suited for anything from laid-back weekends to layered office looks.
