Who Owns Legends Clothing?

By Michael Brito
• March 1, 2024

Legends Clothing is an LA-based clothing brand founded by Scott Hochstadt.

The Legends Brand has evolved from sportswear into a lifestyle brand, integrating sports, culture, fitness, and fashion into their designs, marketing and messaging. Watch this interview below with Scott to learn more about their vision and approach.

Interview with Legends CEO, Scott Hochstadt

Below is a quick summary of the interview.

From high school, Scott had a passion for sports and design and aspired to start his apparel line. Coming from an entrepreneurial background, with his father working at Champion Sportswear, Scott played lacrosse at the University of Maryland before recognizing an opportunity to grow the sport and business on the West Coast.

The idea for Legends originated from Scott’s sports and design experience. By building relationships with celebrity athletes and entertainers, Scott secured partners to support and invest in the concept of a lifestyle brand, blurring lines across sports, culture, fitness, and fashion.

Recently moving from CEO to Chief Creative Officer, Scott aims to focus more on creativity, design, and brand building, empowering his team to manage operations.

Core values for the company include humility, fearlessly taking risks, creating culturally defining moments, and “don’t talk about it, be about it” when executing ideas. Upcoming plans involve further partnerships in music, growing their female athlete apparel, and telling more stories of their athlete partners.

One of my favorite pieces from Legends is the Hawthorne Tech Hoodie. I have the Black and Gray Heather one.

ABOUT THE AUTHOR

Michael Brito

Michael Brito is the editor-in-chief for Athleisure Wear for Men (AW). He launched this site in 2024 as a hobby. He’s a TEDx speaker and leads global analytics for Zeno Group, an integrated communication agency. Connect with him on social media.

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