Veynd Clothing is a modern athleisure and activewear brand that merges style and functionality. Launched in November 2023 by the Elicha brothers—Alexandre, Laurent, and Raphael, founders of The Kooples—Veynd aims to fill the gap for fashion-forward fitness clothing with an edgy, alternative aesthetic. Their collections feature dark shades, oversized fits, and structured pieces, combining fashion with high-performance technical fabrics.

Based in Paris, Veynd operates exclusively online, offering men’s and women’s collections. Prices range from $48 to $338, with a commitment to using eco-friendly and recycled materials. They focus on quality and responsibly sourced clothing meant to last, avoiding overproduction and waste by limiting production quantities. The brand plans to release small, targeted monthly product drops for an “underground community.”

Veynd’s innovative designs include leggings, joggers, hoodies, sports bras, cropped tanks, bike shorts, faux leather bombers, and performance tops. Their products incorporate moisture-wicking, breathable fabrics suitable for low to mid-intensity activities, ensuring comfort and support. The brand worked with the agency By Association Only to create an immersive online store that reflects its aesthetic and storytelling approach.

Headquartered in the United States, Veynd has established a strong online presence, engaging with customers through social media and offering free standard shipping on U.S. orders over $70. With a 30-day return policy, they prioritize customer satisfaction.

The Elicha brothers, inspired by their search for activewear that matched their edgy fashion sense while in Los Angeles, spent months collaborating with athletes to perfect Veynd’s performance features. They plan to grow slowly, potentially opening retail stores in the future to showcase the brand.