tentree Clothing is an eco-conscious clothing brand that emerged from a simple yet profound idea during a trip to Hawaii by its founders, Kalen Emsley, and David Luba. Realizing the power of sustainable living and giving back to the planet led to the establishment of a brand that intertwines environmental stewardship with apparel.
Derrick Emsley later joined the duo, amplifying their mission with his leadership as the CEO. Together, they embarked on a journey to create apparel that looks good and does good by pledging to plant ten trees for every item sold. This unique approach has fostered a deep connection between consumers and the brand’s environmental goals, creating a tangible impact on ecosystems worldwide.
tentree’s product range spans activewear to accessories, all made with sustainable materials like organic cotton, recycled polyester, and TENCELTM lyocell. This commitment extends beyond the fabric to ensure ethical manufacturing practices, supporting communities through job creation and educational initiatives. Their innovative tree registry program and Climate+ packages further solidify their commitment to environmental progress, aiming for a significant reduction in carbon footprints.
The brand’s journey has been marked by milestones such as planting over 100 million trees, achieving B Corporation certification, and setting ambitious targets like planting 1 billion trees by 2030. Through collaborations and a steadfast commitment to sustainability, tentree Clothing has set a new standard for eco-friendly apparel and demonstrated the business’s potential as a force for good. The environmental and social impacts of their tree planting efforts, from Madagascar to Canada, underscore the brand’s role in fostering employment, community development, and ecological restoration.
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