Paige Clothing interweaves laidback Californian vibes with forward-thinking fashion, reflecting founder Paige Adams-Geller’s distinctive background. A former teen and fit model, Adams-Geller leveraged her passion for fashion design to launch Paige Denim in 2004. Noticing most premium brands catering to men, she tapped into the demand for a woman-led, body-inclusive denim line.

Headquartered in Los Angeles, Paige began as a women’s brand emphasizing fit, comfort, and durability. By late 2006, Paige expanded into menswear to widen their reach. 2012 marked the brand’s UK debut with women’s lines, adding menswear in 2015. Celebrities like Jessica Alba and Oprah Winfrey have sported Paige’s trademark slimming and shaping fabrics.

Beyond premium denim, Paige’s California-chic aesthetic shines through a contemporary, accessible lifestyle lineup for all genders. Effortless Cool unites their women’s and men’s collections.
Alongside style innovation, Paige champions female empowerment and eco-conscious practices. Their 2022 sustainable category launch manifests a commitment to responsible fashion.

In just over 15 years, Adams-Geller’s vision evolved Paige from a women’s denim disruptor into an inclusive lifestyle leader. Paige melds design excellence with social and environmental advocacy.