Founded in 2001 by footwear industry veteran Sung Choi, the Los Angeles-based brand Clae exemplifies the fusion of classic, casual shoes with the comfort and versatility of athletic sneakers. Choi sought to modernize timeless silhouettes to fit active lifestyles, envisioning shoes that smoothly transition from workdays to weekends.

Clae reflects a genuine passion for sneakers, combining elegant lines with fine materials, meticulous manufacturing, and thoughtful details for optimal comfort. The brand philosophy emphasizes quality craftsmanship and high production standards, with design influences stemming from mid-century simplicity and the vibrant energy of 1980s and 90s NYC street culture.

Clae is committed to sustainability, using eco-conscious leathers audited for reduced environmental impact and trailblazing vegan materials like cactus and apple leather. They also incorporate organic cotton and regenerative hemp into their shoes. Clae’s shoe collections feature clean, textured styles suitable for varied outfits, with notable models like the Bradley, Ellington, and Gregory oozing an elegance perfect for California cool. The brand has collaborated with partners like Agnès B. and American Rag, blending their laidback style. Despite early business challenges leading to a three-year hiatus, Clae’s relaunch allowed Choi to realign with his vision.

Today, Clae offers unisex shoes with casual sophistication and eco-materials, continuing to draw inspiration from diverse lifestyle interests to shape the brand’s youthful energy and classic functionality.