Founded in 2012 by Stefan Loble, Bluffworks emerged as a solution to his challenges during his adventurous travels, particularly in Asia. Driven by his passion for exploration and a desire for practical solutions, Loble conceptualized Bluffworks to design clothing that seamlessly transitions from the rugged demands of travel to the stylish sensibilities of city life, especially in fashion-forward cities like New York City.

The origin story of Bluffworks is intertwined with Loble’s adventures and experiences. His extensive travel throughout Asia, where he faced discomfort in regular cotton clothes, sparked the idea of using performance fabrics in everyday wear. This led to the creation of pants that combined the functionality of travel wear with the aesthetics suitable for an urban setting. These pants, designed to be sweat-wicking, stain-resistant, and stretchy, were the first product from Bluffworks and marked a significant step in Loble’s journey from a software professional to an entrepreneur in the apparel industry.

Bluffworks started focusing on making the perfect pair of pants, but its collection has since expanded significantly. The brand offers various clothing items, including jeans, trousers, t-shirts, dress shirts, polos, vests, jackets, and blazers. Additionally, Bluffworks has introduced a line of women’s clothing, showcasing the brand’s commitment to versatility and inclusivity in its product range.

The company’s vision is rooted in the desire to create versatile and durable clothes that empower individuals in their various journeys, whether traveling, working, or engaging in everyday activities. This ethos is reflected in their product designs, prioritizing comfort, ease of care, and functionality without compromising style.

Bluffworks stands out for its commitment to making practical clothes for travel suitable for various contexts, from business meetings to casual outings. This versatility is a testament to the brand’s understanding of the modern consumer’s needs: clothing that can adapt to different situations while maintaining a high standard of quality and design​​​​​.